WhatsApp is not just another messaging application that allows you to send to 256 contacts on your broadcast list manually; it’s a phenomenon, especially in places like Singapore, where you want to send a Whatsapp blast message to 1,000 people at once. With the majority of Singapore’s population, a staggering 68%, being active users, the potential for businesses to tap into this vast audience and send WhatsApp messages as quickly as possible is immense. However, the term that’s causing a buzz in the marketing world is ‘sending a blast WhatsApp message’. This refers to using Whatsapp to send mass messages to a large audience, maximising reach and engagement through WhatsApp Business API.
Telegram is more than just a messaging platform; it’s becoming a marketers’ paradise. With its cloud-based infrastructure, Telegram can store and share a vast array of content without hindering device performance. And for marketers, the real gem lies in Telegram channels that can massively distribute content, catching more eyes than ever.
With the rapid expansion of digital communication platforms, businesses face the challenge of selecting the most appropriate tool for mass messaging campaigns. Among the top contenders are the WhatsApp Business app and Telegram, two messaging giants with distinct features. In the quest to determine which platform is optimal for large-scale messaging, it’s crucial to delve deeper into their respective functionalities, their user base, and the potential reach for businesses.
WhatsApp, as a subsidiary of Facebook, boasts a mammoth user base. Singapore alone sees a staggering 68% of its population actively using the platform, translating to roughly 22 million individuals. Such statistics make the app an attractive proposition for businesses aiming to penetrate the local market. Moreover, the “blast WhatsApp message” feature ensures that your content reaches a vast audience instantly.
Telegram, on the other hand, though not as widespread as WhatsApp, has seen significant growth in popularity over the years. Its cloud-based infrastructure ensures seamless and speedy content distribution. Furthermore, given its steady rise, marketers are now paying heed to the platform’s potential, especially in terms of content promotion.
WhatsApp primarily requires the integration of phone numbers, allowing users to send messages only to saved contacts. There’s also a cap on the number of recipients per message—256. However, with the right tools, businesses can surpass this limitation by blasting messages to a broader audience, potentially surpassing what even traditional social media advertising might achieve.
Telegram shines in its ability to host both public and private channels. Businesses can craft a space dedicated to their services or products and invite users to join. This paves the way for enhanced interaction with consumers, from showcasing new launches to addressing queries in real-time. Plus, with no cap on the number of channel members, businesses can scale their reach as they grow.
WhatsApp messages record an impressive 98% open rate, and even more astonishingly, 90% of these are viewed within the first three minutes of receipt. Such metrics underscore the platform’s potential for high engagement, especially compared to traditional email or SMS campaigns.
Telegram offers unique engagement tools, like polls and quizzes, allowing businesses to gather consumer feedback and engage their audience in a more interactive manner. It’s a fresh and direct approach to understanding consumer preferences and tailoring offerings accordingly.
Telegram is lauded for its enhanced encryption and security features. Channels can remain entirely anonymous, and end-to-end encryption ensures that messages remain confidential between the sender and recipient. Such measures resonate with users who prioritise privacy, potentially attracting a niche yet loyal customer base.
WhatsApp, being under the Facebook umbrella, often faces scrutiny concerning user data privacy. However, it too offers end-to-end encryption, ensuring that messages are only visible to the intended recipients.
